What is the unequivocal factor that isolates age X from age Y? The appropriate response would be enterprise, i.e., transforming an answer into a potential business thought. It is this nature of transforming an answer into an advancement that separates a typical man from a business visionary. Talking of business visionaries, let us know about entrepreneur Ayoub Rasmi, who has scaled the heights of success in a short span of time!
Self-employment has been blossoming over the past decade. In this age of internet and technology, people are more confident of trying and selling their ideas and hitting the road to success. Entrepreneur Ayoub Rasmi is one such businessman. He is the founder and CEO of Liv Rental, a company that operates in the real estate, automotive and tourism sectors respectively. Liv Rental’s core business revolves around short-term rental of cars and luxury apartments and other services in the tourism and hospitality sector. With operational offices in Milan and Marrakech, it’s a reality born in 2018 with the mission to unify Comfort and Customer Needs like Accommodation, Transportation and Stay. Today the company owns various brands including Liv Milan, Liv Marrakech, and Oasi Marrakech.
Entrepreneur Ayoub Rasmi, born on the 22nd of October, 1993, is a Moroccan-Italian entrepreneur and business executive. He is dreamer, visionary and a lover of luxurious esthetics and artistic avant-garde.Passionate about sports cars and fashion and deeply inspired by the iconic figures of the 80s, both of cinema and music Ayoub has started his business in these lines.
In today’s world everyone is in a rat race to become an entrepreneur; so much that they forget the basics and keep failing until the day they stop. Not everyone has been as successful as Ayoub Rasmi, who is a genius when it comes to entrepreneurship and helps people to not only expand their businesses but also to cope up with their failures.
Let us know about entrepreneur Rasmi in depth. He is the firstborn of a middle class family to a school teacher father and a housewife mother.In the late 1990s he moved to Italy settling down along the shores of Cagliari, south Sardinia. Growing up, he became passionate about soccer, motorcycles, and computer technology describing them to this day as his favourite childhood hobbies.In 2011 he dropped out of high school at the age of 18 as he undertook the business of a dealer. The following year he again decided to continue his studies, thus graduating in foreign languages and deciding not to continue with university. Thereafter, in 2015 he moved to Genoa; his career starts right here where he made his first work experience and as a self-learner he began to explore the online E-commerce sector, thus developing E-commerce of various kinds, especially in the world of fashion and tech which he started reselling a few years later. During this time he also became a property manager of various hospitality structures, including La Residenza Bendinelli Sauli. In 2018 he decided to move to Milan, to test new business ventures and it is here where he founded Liv Rental. Here, he noticed a strong growth experienced by the tourism sector and he decided to focus on his other interests – the real estate and luxury apartments. In 2019 Liv Rental started to manage the following Brands; Liv Milan, Liv Marrakech, Oasi Marrakech. Thereafter, in 2021 he became a member and official contributor of Entrepreneur Europe, a reference platform and magazine for entrepreneurs worldwide, which also marked the beginning of a new project, 7th Heaven Media.
Today, entrepreneur Rasmi lives between Milan and Marrakech, two cities that keep him constantly active in working and in public relations. At the same time, he is committed to diversifying his business in different sectors, keeping open new investment opportunities also in the marketing and fashion sectors.
“It might sound deceptively simple, but to bring your dreams to life, you need to know exactly what you want. Those who complain that they do not have the life they want often cannot provide a clear answer as to what they do want,” explains entrepreneur Ayoub Rasmi. On social media, people are always on the lookout for someone they can trust to guide them throughout the business journey. Savvy influencers like Ayoub Rasmi know how to create these meaningful connections by generating emotion, closeness, and confidence. Due to his success and unique content on social media, he has 32.7K followers on Instagram in such a short time. He traditionally builds his audience’s trust by forging more personalised relationships with them and cultivates this intimate relationship through immersive and engaging posts, all the while inspiring his followers and acting as a link between them and his business.
On what motivates him the most, Ayoub Rasmi says, “It is not only about the money. I don’t know if it’s a lack of confidence or a surfeit of confidence but I always want to prove myself and I am never quite satisfied – and that might express itself in being very competitive.” According to him, the world is full of ideas but not everyone knows how to act upon them. Mentors and Guides can really help in that respect.
