Entrepreneur Benson Francis Coutinho, also known as DJ Benz, is an upcoming DJ and Music Composer who has climbed the ladder of success at a rapid pace. Its 2022 and technology and marketing worlds are evolving at an express speed. For budding artists in any field, being talented is not sufficient in this era of advancements in technology. How is it often seen that thousands of musicians or DJs or singers or even actors crop up every year from different corners of the globe but not many of them succeed?It won’t be wrong to say they even struggle to survive! So what is the key to succeed? Let’s know more about entrepreneur Benson Coutinho in order to crack the code.
Entrepreneur Benson Coutinho, also known as DJ Benz is a rising music sensation who has taken his popularity to new heights through his ace digital marketing skills, brand strategies and influencing. Yes, He’s a sought after influencer too! “Staying ahead of time, being digitally upgraded and implementing the correct marketing strategies is the key to success” says DJ Benz.
Benson Francis Coutinho a.k.a. DJ Benz is a versatile DJ and Music Producer from Goa who has gained international acclaim in the last couple of years. He is currently managed by Shark & Ink, one of India’s top Artist Management companies. Benz has performed internationally and at most metropolitan cities and top music festivals such as Sunburn, Supersonic, EVC, Amsterdam Dance Event India (ADE), October Fest and many moreplaying alongside with internationally renowned DJ’s such as Kshmr, Armin Van Burren, Dimitri Vegas and Like Mike, Martin Garrix, Don Diablo, Fedde Le Grand, Tujamo, Danny Avila, Dj snake, Alan Walker , Axwell,Henry Fong, Matisse &Sadko, Ankytrixx, Arjun Vagle, Kohra, Lost Stories and many more. Known for his high energy performances, he has also played at various Sunburn Festival campus gigs around India. His ‘Mission EP’ released with Pl4yfields reached the number 12 spot on Beatport’s Big Room top 100. He recently ranks #38 in India by Delhites’ Magazine 2022.
Benz, along with being an entrepreneur and influencer, is a Philanthropist too! He uses his fame and popularity for charitable works. In 2020, he had joined hands with the organizers of the virtual concert ‘Sunburn for Goa’ which aimed at promoting Goa and raising funds for COVID relief work, which was later donated to Goa CM’s COVID Relief Fund.
In spite of all his achievements, Benz is a down to earth figure and hasn’t forgotten his roots and struggles. And why not! He has toiled hard and given extra efforts to gain skill, platforms and opportunities before achieving name and fame. Success wasn’t served on a platter to this extremely talented artist.
Apart from being a DJ and a Music Composer, entrepreneur Benz has been quite a viral influencer of late. Due to his unique activities on social media, he has garnered a huge fan following. He recently passed the 34.9K followers over his Instagram handle. Due to his ingenuity, he has become one of the top influencer marketers and has been able to enjoy a high degree of trust with leading companies with whom he has collaborated. As Benz provides immersive content and has diversity it creates great opportunities for brands to hold the attention of a passionate and influential audience.
According to a recent interview, Benz has been quoted as saying that he had always been passionate about music and being a DJ was his long cherished dream. In fact, he was attracted to music and sounds since childhood, so much so that he dedicated his life to it. With no godfathers to support, it was only him against all the odds. As such he stresses on the importance of the correct digital marketing strategies to sell music. Being an ace entrepreneur himself, he is highly skilled in brand voicing and influencer marketing. We are using the term influencer for Benz because although he is a DJ and a music composer, he has been influencing the masses through his social media posts in the form of pep talks, motivational speeches and so on!
